Humbleton was founded in 2019 as a consumer company focusing on functional apparel and lifestyle products for the globally fast-growing sport of padel and racket sports, and has since grown to become a brand to be reckoned with both in Sweden and internationally.

"We are pleased with the launch and reception of Humbleton as a brand and our products but have been looking for a strategic partner with the broader experience, contacts, capital and resources that our global expansion will require," says Fredrik Montell, founder of Humbleton.

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