Your fashion partner within apparel and footwear

Leading Nordic and Baltic distributor, agency, and retailers for well-known international brands within apparel, footwear and accessories within fashion, lifestyle, and sports categories.

Founded in 1993, with more than 30 years of experience in growing these selected brands market shares in the region.

Selected Brands

What we do and offer

We take your brand to its right destination

Selected Brands acts as an extension to your brand, where we take responsibility for the entire brand journey.

Our expertise and knowledge about the different markets, together with a strong team across all functions, give us the opportunity to present the brands in the best possible way in the marketplace.

Where we are

Countries

  • SWEDEN
  • NORWAY
  • DENMARK
  • FINLAND
  • ESTONIA
  • LATVIA
  • LITHUANIA
  • ICELAND
  • GREENLAND

The Nordic and Baltic markets is a complex region with many differences ranging from languages, currencies, style preferences and population size. Our strength is that we have local people with specific market knowledge who recognize these differences and tailor our offer, making it market specific and culturally relevant.

Some of our Brands

UGG

Brand

UGG

A collection of styles made with premium materials and the finest standards of craftsmanship
Karl Lagerfeld

Brand

Karl Lagerfeld

He is the ultimate spirit of fashion
Reebok

Brand

Reebok

Life Is Not A Spectator Sport
Castore AW24

Brand

Castore

For athletes, by athletes
Humbleton

Brand

Humbleton

Performance & Activewear
Project TWLV

Brand

Project TWLV

Handcrafted boots