Your fashion partner within apparel and footwear

With 25 years of experience, our portfolio consists of strong and established international brands. Covering a total of nine countries in the Nordic and Baltic region.

Selected Brands AB

What we do and offer

We take your brand to its right destination

Selected Brands acts as an extension to your brand, where we take responsibility for the entire brand journey.

Our expertise and knowledge about the different markets, together with a strong team across all functions, give us the opportunity to present the brands in the best possible way in the marketplace.

Where we are

Countries

  • SWEDEN
  • NORWAY
  • DENMARK
  • FINLAND
  • ESTONIA
  • LATVIA
  • LITHUANIA
  • ICELAND
  • GREENLAND

The Nordic and Baltic markets is a complex region with many differences ranging from languages, currencies, style preferences and population size. Our strength is that we have local people with specific market knowledge who recognize these differences and tailor our offer, making it market specific and culturally relevant.

Some of our Brands

UGG

Brand

UGG

A collection of styles made with premium materials and the finest standards of craftsmanship
Von Dutch

Brand

Von Dutch

Street culture meets luxury fashion
Karl Lagerfeld

Brand

Karl Lagerfeld

He is the ultimate spirit of fashion
Project TWLV

Brand

Project TWLV

Handcrafted boots

Brand

The Kooples

Parisian street chic
National Geographic Apparel

Brand

National Geographic

Embodies the spirit of adventure
Castore

Brand

Castore

For athletes, by athletes
Humbleton - The Padel Brand

Brand

Humbleton

The Padel Brand
Ralph Lauren

Brand

Polo Ralph Lauren

Made to be worn