Our story

Since 1993 our pan-Nordic set up and our knowledge of the local markets has been key to sucess

Founded in 1993 in Gothenburg with one brand and has until today grown to an extensive portfolio.
Head office is still located in the heart of Gothenburg and in addition we have showrooms and offices in Stockholm, Copenhagen, Oslo, Helsinki and Tallin with 40 employees working across different functions.




Careful segmentation strategy has resulted in a growth from 1 to 1300 retail partners in 25 years

Our vision

To boost the performance of the brands in our markets

Technology and a flexible business model deliver results.
By constantly developing our business, we can become an even better partner for brands and our retailers and accelerate their growth.
We always strive to improve our performance.

Facts

Key figures

Units Sold/Year

267.000

Employees

39

Showrooms

6

Population

32.5m

Warehouse

59.000 sqm

Countries served

9

Own retails

3

Turnover

€21m

Sales force

17

Retailers

1680

Credit Rating

AAA

Established

1993


Anders Börve

CEO

anders.borve@selectedbrands.com



Henrik Hobik

Executive Chairman

henrik.hobik@selectedbrands.com