AHIRAIN was born in 2016 from the idea of three young Tuscan entrepreneurs: siblings Azzurra and Giampaolo Morelli together with Andrea Pucci. Their vision is to bring to life a new project which would represent an innovative approach to the Italian clothing scene.
This is not limited to sportswear, but to designing and developing garments aimed at “universal travellers”, to whom AHIRAIN wants to offer a personal style, setting new goals to find a meeting point between fashion contents and new technologies.
An idea restated through aesthetic essentiality which springs from extreme research in the structuring of garments and is enriched thanks to the use of special fabrics- mainly exclusive ones- with surprising details.
Starting from its debut with the women's 2016 fall/winter collection AHIRAIN conquered the windows of the most prestigious international accounts: a success achieved thanks to the commitment of its team of designers dedicated to the creation of collections able to exhalt the technological know-how of Pellemoda, the brand's manufacturing company.
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