Our story

30 years of experience

Since 1993 our pan Nordic and Baltic regional set up and our in depth market knowledge of all these markets and segments has been key to success.

Founded in Gothenburg with one brand and has until today grown to an extensive portfolio of strong international brands.

Head office is still located in the heart of Gothenburg and in addition we have showrooms and offices in Copenhagen, Oslo, Helsinki and Tallin with around 30 employees working across different functions.




Careful segmentation strategy has resulted in a growth from 1 to 1100 retail partners in 30 years

Our vision

Performance

Our key vision has always been to boost the performance of the brands in our markets.

Technology and a flexible business model deliver results. By constantly developing our business, we can become an even better partner for brands and our retailers and accelerate their growth.

We always strive to improve our performance.

Facts

Key figures

Units Sold/Year

267.000

Employees

39

Showrooms

6

Population

32.5m

Warehouse

59.000 sqm

Countries served

9

Own retails

3

Turnover

€21m

Sales force

17

Retailers

1680

Credit Rating

AAA

Established

1993


Anders Börve

CEO

anders.borve@selectedbrands.com



Henrik Hobik

Executive Chairman

henrik.hobik@selectedbrands.com