About us

Selected Brands plan is to distribute and thru licensees engage in production of strong international brands of clothes and shoes in the Nordic and Baltic countries. The brands we represent include originality, innovation, functionality and strong design. The strategy is to be a long term partner for our brand owners and to continuously develop our customer base and our collaborations with partners and resellers within our region.

Selected Brands was founded in 1992 by Elmer Milebratt and is today one of the strongest distributors in fashion and footwear in the Nordic and Baltic countries. Since then much has happened. Today Selected Brands have over 30 employees working on everything from sales , customer service, purchasing, marketing and administration. Headquartered in Gothenburg and in addition there's Selected Brands offices also strategically present in Copenhagen, Helsinki, Oslo and Tallinn with both office and several showrooms. Besides distribution Selected Brands also runs numerous shop-in -shops and own retail to strengthen the brands even more  across the Nordic and Baltic countries.
To support vendors and resellers in the best way Selected Brands actively promotes their brands in press and media through close collaborations with a number of PR agencies around Scandinavia.
Selected Brands has a broad and carefully selected portfolio that includes everything from fashion -oriented brands to brands in the construction and industrial sector for both women and men. The brands represented today is; Caterpillar, Ben Sherman, Lacoste, Butterfly Twists, Hush Puppies, Ted Baker, UGG, Kenzo, Karl Lagerfeld, Diadora, Diadora Heritage, Napapijri and LA Gear.

1992 - Distributor of Caterpillar
2001 - Distributor for Ben Sherman
2003 - Distributor for Lacoste
2005 - Distributor of the Year
2006 - Lacoste won the Youth Barometer
2009 - Distributor for Hush Puppies
2012 - Distributor for UGG
2013 - Distributor for Butterfly Twists
2014 - Distributor of Ted Baker shoes 
2015 - Distributor for Kenzo shoes and LA Gear and British Knights
2016 - Distributor for Diadora, Diadora Heritage and Karl Lagerfeld shoes
2017 - Distributor for Napapijri