North Sails was founded in 1957 by Lowell North, an American sailor and Olympic Gold Medalist. North was an engineer as well, one who methodically focused on building sails that were faster than any competitor's. Year after year, Lowell North and his team pioneered new innovative technologies that conquered wind and water. Explored the Ocean. And won races.
Today Lowell North’s inspiration lives on in North Sails apparel as well, as it is designed and developed so that their customers can focus on what’s important for them – taking on the sea or just navigating modern life.
The North Sails motto is ‘Go Beyond’. To go where others can't follow. They always have exploration and innovation in mind, these are their pillars, the fundament of the brand. Being a business so closely related to the Ocean, they find that they have a responsibility to care for it and help to conserve our planet, and they value this as the third pillar guiding us, which has been made an elemental part of their strategic direction set as of summer 2017.
They harness nature’s power for exploration; innovate taking advantages from the latest ideas, and strive to conserve the Ocean for the future generations .
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