We´re making a difference

In 1852, Levi Strauss, an immigrant from Bavaria, opened a dry goods company in San Francisco. While he was working, he recognized a need among hardworking people: clothes built to endure anything. He combined copper rivet reinforcements with tough denim, leading to the first manufactured waist overalls in 1873.
Today they´re working with repairing, reimagining and recycling for a better planet.

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