Rider line began in Brazil in 1986 with one of the world's largest shoe manufacturers, Grendene. In fact, in Brazil, you do not put on your flip-flops; you put on your Riders, which is a testament to their enduring popularity in a country that knows a thing or two about getting the most out of life. In 1997, Rider came to the USA and the rest is history. To this day, Rider products are designed and produced solely in Brazil. Rider’s existence is driven by a culture that celebrates an active, outdoor lifestyle and a spirit of freedom and self-expression. Rider sandals are born from Brazilians’ passion for life.
Rider represents a lifestyle, embracing the fun, energetic youthfulness inside every one of us. The sandals are born from Brazilians’ passion for life and is founded from the idea that life is best lived in sandals. In the brands lifeaholic concept it defines lifeaholics as individuals that go out and pursue their passions, and build a life doing what they love. Furthermore, the Rider brand is synonymous with superior quality and modern design.
Rider is one of Grendene eight brands, which is one of the world’s largest footwear manufacturers and is present in more than 100 countries. The Grendene products are 100% recyclable and each one of them has its own recyclability characteristics. The products are not only recyclable, but they are also nontoxic. Grendene does not use dangerous or allergic substances in their composition. Another advantage on products recyclability is that the process of recycling does not require addition of chemicals. So apart from providing fashionable and modern products, Rider is also an environmentally friendly brand.
Selected Brands took over the distribution in the Nordic region in 2017.