In 1925 Arthur Benjamin Sugarman, later known as Ben Sherman was born. In his twenties, he decided to move from his city of birth, Brighton, to what he thought was the place of dreams, promises and hope – The United States.

Sugarman had noticed that the fans of modern jazz in London in the early 1960’s were interested in purchasing button-down – shirts, often worn by visiting American jazz-musicians such as Miles Davies, Dizzy Gillespie and Oscar Peterson. The shirts they wore at that time were hard to come by in the UK. Ben Sherman then started his own production with similar garments, which quickly became popular among the emerging mod-culture. The word mods originally came from the word “The Modernists” and were a group of young men who liked the sharp Italian style. After becoming popular in the mod-culture Ben Sherman continued to be an important design element in several other British subcultures. Ben Sherman opened a showroom in Carnaby Street closely followed by opening two shops in London and Brighton. The shop in Brighton was named “Millions od Shirts Inc. Ltd.”.

The company is genuinely English and is manufacturing men’s clothing and accessories (shoes, bags, belts, glasses and watches). Ben Sherman was founded in the English town Brighton in 1963 and it was during this year that the very first shirt was produced. Ben Sherman was described as a passionate businessman with a soul of an artist.

Originally the company only manufactured men’s shirts with custom design, button-down collar with an extra button on the back in the neck, a loop on the back and the logo on the breast pocket. The shirts were a huge success right from the start.

During the mid 70’s, Ben Sherman’s health deteriorated and he sold the company, retired and moved to Australia a few years later. He died in 1987 at the age of 62.

Ben Sherman did not only write history with the shirt with the typical cut, his way of thinking has helped to build the company into what it is today. He was a businessman with a passion for original thinking.

Today Ben Sherman is an international brand and has through their journey continued to be faithful to the 60’s mods throughout their entire collection of clothes, shoes and accessories. Ben Sherman has stores al over the world, for example: London, New York, Los Angeles, Sydney and Gothenburg.

Selected Brands started the distribution of Ben Sherman in the Nordic and Baltic market in 2001.